The Membership Experience (formerly Tribe) Review

If you own an online business and want recurring income, building a subscription-based website is one way to achieve it. Not sure where to start? Then consider taking Stu McLaren’s course on how to run a thriving membership business. 

In this review, I’ll share in-depth information about all you need to know about the course as well as the host. 

Let’s get started.

What’s The Membership Experience About?

The Membership Experience was formerly known as The Tribe Experience. The Tribe began in 2016 but in 2022, members will witness upgrades starting with the name change.

The Membership Experience is an online course that runs for 8 weeks. It offers 6 modules that give you sufficient clarity to start your online business from the baseline and grow it to a large membership site. 

The Membership experience 2022 has a fresh curriculum. Stu and his team will provide new recordings. Therefore, the information you will get isn’t something from the last 5 years. 

You may want to click here to be a part of the free workshop series starting on April 21, 2022.

Stu understands that the world is changing. For instance, online education boomed during the global pandemic in 2019. As a result, membership sites are gaining more members. And to keep up with the change, you need new insights.

In 2022, expect new lessons, modules, checklists, templates, and so on.

Module 0 is an introduction to the course. It talks about identifying your target audience and the right kind of membership site to create.

Module 1 will help you to grow your email list and audience. Stu will also hand over his secret recipe for creating valuable content for your site.

Module 2 teaches you how to curate the right membership experience that will compel people to buy from you. 

Module 3 is detailed teaching on marketing strategies. As much as you want to build a large customer base, they should be able to pay for good content. Therefore, you will learn about pricing, the right marketing plan to use, and how to promote your content.

Module 4 is all about launching your membership site. Whether you want a conservative launch or a whiz-bang one, Stu will help you to find the launch style that works for you. The knowledge gained from this module will help you to grow and scale your membership with ease.

Module 5 provides a roadmap for making your community irresistible. You don’t want people to subscribe to your content today and by tomorrow, they’ve unsubscribed. So, this is where you will learn how to build a thriving community.

Module 6 tackles one of the biggest challenges of membership sites: how to retain members. Here, Stu teaches why people decide to remain members of your site and how you can keep them happy and paying every month.

The Membership Experience includes a 10 in 10s session where 10 questions are answered in less than 10 minutes. It features industry leaders, high-profile membership site owners, and members of Stu’s team.

The Membership Experience holds once each year, so you do not want to miss it. The modules are treated weekly. This gives you enough time to go through the lesson and discuss your challenges or resolve them with the Tribe community.

During the training, some weeks would be dedicated to implementation. So, the training is not about dumping a bunch of information on people. 

>> Learn More & Enroll For The Membership Experience Here <<

But who is Stu McLaren?

Stu is a brand in the world of internet marketing and entrepreneurship. His resume speaks volumes.  

Stu is also the co-founder of Searchie, a huge membership and course platform. He also co-founded WishList member, a WordPress plugin for site owners who want to run membership sites. 

This allowed him to work with more than 70,000 (seventy thousand) membership site owners. So, if you’re looking for someone who knows what works and what doesn’t, Stu is that guy.

Stu’s course relies more on his experiences with helping people. He assisted Michael Hyatt, owner of Platform University, to grow his site to over 6000 (six thousand) members within a few years.

Stu McLaren is not a scam. The results of his course are all over the internet and his offerings are real.

Who is The Membership Experience For?

If you’re wondering whether this course is for you, Stu McLaren’s students are basically people who have an audience that they sell something to. This includes:

  • Coaches
  • Speakers
  • Designers
  • Bloggers
  • Podcasters
  • Consultants
  • Experts 
  • Influencers

If you want to add a recurring stream of income to your business, then you’re welcome to add your name to the list above.

It is important to note that this program is not for everyone. It is not for

  • Tire kickers
  • Get-rich-quick mindsets
  • The I-know-it-all kind of people

The Membership Experience does not promise to make you rich overnight. You must be intentional about your success.

What Does The Membership Experience Cost?

The program offers 2 payment options:

  • Full payment: $1997
  • 6 payments of $397

If you register now, you will access the following bonuses:

  • Founding member launch bonus worth $497
  • Instant audience worth $497
  • 7-figure fill-in-the-blank launch script template worth $997
  • Grab and go email template super pack $497
  • Membership sales page toolkit worth $497
  • Membership launch blueprints worth $497

Stu also offers surprise bonuses, so these bonuses might change with time. The course is comprehensive. You may want to give it a try. 

The Membership Experience starts on Monday, May 2, 2022. Registration commences after the free webinar on April 24.

During the webinar, you will learn the key components of the main course. This will help you decide your next steps.

You can click here to reserve your seat.

Pros of The Membership Experience

Here’s what I love about the training:

  • The host has a wealth of experience in creating and managing membership sites. 
  • The training fee is affordable and there’s an option to pay in 6 installments.
  • The bonuses are attractive and worth checking out.
  • The course is revamped, offering new lessons, curriculum, and blueprints to match the current challenges of owning a membership site.
  • The course offers an opportunity for students to learn as well as implement each strategy.

Cons of The Membership Experience

Although the training is amazing with great content and all, there are just a few things that I don’t like about it.

If you lack the technical know-how when it comes to creating a membership site, then you will feel lost during the training. However, this can be resolved by taking mini-courses that teach about it. You can also hire someone to handle the technical aspects.

The course holds just once each year. So, expect a large number of participants. Now, if you prefer smaller groups, you may feel overwhelmed. But if you have questions, you can get them answered during the 10 in 10s session or through live calls.


Stu McLaren’s course has helped people to build their own membership sites over the years. Even though the curriculum has been revamped, the aim is still the same: to help people generate recurring income in their business while leading stable lives.

>> Get Access To The Membership Experience Here <<